Window shopping and strolling down a little street named Rue St. Catherine in a charming town called Montreal; I was taken aback at the sight of a prestigious store using their premiere window space not to display manikins with their designer’s latest fashion positioned with the usual seductive look peering through the glass pane window and onto the sidewalk to lure patrons and potential clientele to enter into the store with a welcoming invitation, but rather, seeing a backdrop with numerous cut-outs of social media platforms.
I was flooded with great bewilderment as my first thought came with great distaste to this marketing scheme. It was in my opinion and immediate impression, that the use of such social media platforms for such a store, where the name itself carries more weight in marketing then any amount of billboards and other advertisements would ever achieve, would diminish the experience for clientele relishing their anticipated experience entering into a world of glamorous shopping rather than walking into another overly branded and common store as seen so frequently in the coupon section of the morning times. I must confess the first impressions of such marketing strategies that I construed, were seemingly naïve. It is true that a store with such a prestigious name, has no necessity to pursue a marketing campaign of any sort, however, the ingenuity of bringing social media into the hands of their clientele only increases the company’s desire to push forward into the new dawn of a technologically growing society, assuring that not only will their clientele be well taken care of in store and have that glamorous treatment they are so notoriously known for, but as well as taking that same gesture of hospitality and sharing it 24/7 at their clients leisure.
Be careful to you shopaholics out there with this extra doting from such stores, one may become a frequent visitor if not to the store, at least to the social media platforms publishing the new fashionable trends soon to come!